MACVB Column for February Newsletter
by Nort Johnson, President/CEO Faribault Chamber of Commerce & Tourism
Greetings MACVB and Tourism Industry Partners! I hope everyone’s year end and year start activities are going well. I know for me things get a bit hectic making sure all the 2019 dollars are accounted for under the right categories, W-9s are getting out to vendors, work plans are getting i’s dotted and t’s crossed and a few other organizational musts are tended to.
While one side of my brain is immensely satisfied managing these tasks, I’m also quite happy to be tackling the strategic and creative work of managing our business. You know what I mean – freshening up the design and layout with our team for both print and digital, working with community partners to step up city events, welcoming new board and committee members to the table and otherwise enjoying the hard/not hard work of marketing and promoting our awesome community.
My hope for everyone in our industry in 2020 is that you can manage the “brain balance” that’s right for you. Here’s my Captain Obvious tip of the month for you; Taking care of the business of the business first and foremost can allow you to clearly focus on – and fully enjoy the work promoting, developing and protecting the visitor industry in our communities. A couple of strategies;
- Be sure you’ve managed your organization or department budget with transparency and accuracy. Forecast often and communicate potential variances early to your stakeholders.
- Agree on a few goals with your stakeholders and report on progress (or lack of) with enthusiasm. Look at all areas to set goals – marketing metrics aren’t the only important measures of a great DMO. Staff development, building partnerships, modernizing/updating facilities and services can all be stated as measurable goals.
- Get help with things you’re just not good at. It’s really OK to delegate (or outsource) a function that can be better accomplished on someone else’s desk. If that function can be done better/faster elsewhere it will free up your time and energy to manage the rest of your work
Here’s to an awesome 2020 for you and your organization!
“May the Lord keep you in his hand and never close his fist too tight on you, and may the face of every good news and the back of every bad news be toward us in the New Year”